Most people who remember Gussie Busch picture him as the St. Louis Cardinals owner who joyfully ran the team for more than forty-five years with joy and made it a source of pride for St. Louis. Oddly, though, Busch favored other sports early on. He favored riding horses, shooting, boxing, rodeo riding, and the the rough and tumble of running the nation’s leading brewery. He’s one of many featured in my book, The Colorful Characters of St. Louis, which will be out in mid-September. Plan now to buy a copy, preferably at the book’s release party from 2-5 p.m. Sunday, October 2 at The Royale, 3132 South Kingshighway Boulevard.