Crown Prince of the Redbirds

Gussie Busch

Most people who remember Gussie Busch picture him as the St. Louis Cardinals owner who joyfully ran the team for more than forty-five years with joy and made it a source of pride for St. Louis.  Oddly, though, Busch favored other sports early on. He favored riding horses, shooting, boxing, rodeo riding, and the the rough and tumble of running the nation’s leading brewery. He’s one of many featured in my book, The Colorful Characters of St. Louis, which will be out in mid-September. Plan now to buy a copy, preferably at the book’s release party from 2-5 p.m. Sunday, October 2 at The Royale, 3132 South Kingshighway Boulevard.


Published by Jim Merkel

Reedy Press published four of my books, Hoosiers and Scrubby Dutch: St. Louis's South Side, 2010; Beer, Brats, and Baseball: St. Louis Germans, 2012; The Making of an Icon: The Dreamers, The Schemers, and the Hard Hats Who Built the Gateway Arch; and the Second Edition of Hoosiers and Scrubby Dutch: St. Louis's South Side, 2014. They're available in bookstores and online. For an autographed copy, send a check for $21.50 made out to Jim Merkel, to Jim Merkel, 4216 Osceola St., St. Louis, MO 63116.

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